David Carmona

Well respected, driven, and accomplished Art Director with 20+ years of experience delivering profitable and compelling creative. Demonstrated ability to create visually stunning designs while paying close attention to detail. Highly adaptable, able to take the client’s concept and vision and develop a product that captures that vision in detail. A proven track record of success in creating impactful visual campaigns that drive results.

Specialties: studio art direction, advertising, corporate branding, print design and layout, graphic design, and corporate marketing.

— Randall AKA Orvis Presidents Mom

“I pulled out this catalog among the offerings in today’s mailbox. the eye-catching cover did just that, and I read it cover-to-cover sitting in my car at the end of the drive. So engrossed was I that I was late for my 4 pm conference call. I read it not only because i’m a shareholder and you work there, but because the images and graphic layout tell me there’s something edgy and exciting going on! and I look for the ways a 63-yr old female fly fisher can relate. it’s fun! it’s what’s going on in the industry, and the catalog gives the impression that Orvis plays a leading role. kudos to the advertising folks.”

— Joel

“Just read the new catalog cover to cover. Bravo, the new branding from package to graphics to tackle appears unified and inspired. Will be getting this to my graphic designer for similar inspiration as we embark on our rebrand.”

— Jaimie

“We received the new catalog at home today, and Galen and I love it. A superlative refresh in all regards - size, format, layout, fonts, tone, photography, paper, and the profiles. In the sea of catalogs we receive across the retail spectrum, this one really stands out.” Very special. Really great work! Congratulations”

— Tom

“I wanted to be among the first FMs to send back some congratulations on the new May Fly Fishing catalog. The marketing department really raised the bar with this one. It is, by a good margin, the best looking catalog we have had in the fifteen years I’ve been here. The layout and the photography are both fantastic. I especially want to thank everyone involved for inserting so many pictures of women anglers into the mix. The first customer of mine to see the new catalog was captivated by the photography of our reels. They reminded him of the kind of advertising pictures you see of high-end European sports cars. He said “those things looks so sexy, I want to drive one!” I’ve long since lost track of who the lead is on the catalog but I’m sure you’ll pass along the kudos to that person and the entire group.”