Brand Creation
Meeting the demands of many internal clients in the fast-paced Advertising department of an international catalog
company, I designed and produced print materials—including direct mail pieces, brochures, technical guides, product
packaging, and point of purchase displays—from concept to delivery. From 2003-2011, I created national and international
advertising campaigns, art directing photo shoots and designing the final layouts. Due to the nature of this work, I was
responsible for coordinating multiple pieces in production simultaneously for the Retail, Wholesale, Marketing, Sporting
Traditions, and Outdoor Merchandising departments. Other major annual projects included:
• the Spring and Fall Dealer Wholesale Guides (2003-2012), supporting more than 500 dealerships in 27 countries
• display graphics for our Dealer trade show from 2002-2011
• layout for the Fly Fishing and Wingshooting Orvis News editions from 2006-2010, which prints 8 times a year



















