Brand Creation

Meeting the demands of many internal clients in the fast-paced Advertising department of an international catalog

company, I designed and produced print materials—including direct mail pieces, brochures, technical guides, product

packaging, and point of purchase displays—from concept to delivery. From 2003-2011, I created national and international

advertising campaigns, art directing photo shoots and designing the final layouts. Due to the nature of this work, I was

responsible for coordinating multiple pieces in production simultaneously for the Retail, Wholesale, Marketing, Sporting

Traditions, and Outdoor Merchandising departments. Other major annual projects included:

• the Spring and Fall Dealer Wholesale Guides (2003-2012), supporting more than 500 dealerships in 27 countries

• display graphics for our Dealer trade show from 2002-2011

• layout for the Fly Fishing and Wingshooting Orvis News editions from 2006-2010, which prints 8 times a year